Buying for Baby? Look Out For The National Parenting Product Guide!
Pick up your FREE copy of The National Parenting Product Guide 2017, which comes free with the The Irish Mail on Sunday this weekend (November 19th.)
The National Parenting Product Guide is the first consolidated source of information for parents and parents-to-be in Ireland, trying to select the right products for their babies. Now in its fourth year, the Guide helps parents to navigate the great big world that's aimed at little ones. After all, choosing baby products can be very confusing, particularly considering the vast array of choices and conflicting advice out there!
So how does it work?
Each product is tested by a minimum of 70 parents, taken from a national sample of mothers with babies under 3-years-old. Products are then studied by a group of 20 experts from a broad range of areas relating to child wellbeing, as well as fields including product design, and healthcare. Research questions are customised by category, and tested against a set of key criteria including quality, functionality, safety, value for money and likelihood to recommend.
Over 180 products in over 40 categories, including travel systems, changing bags, skincare products, and baby care; have been independently tested for the Guide. The Gold, Silver and Bronze winners are highlighted, with details of their consumer and expert ratings; while the runners up are also listed.
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The National Parenting Product Awards were set up in 2014 by Ireland’s No. 1 parenting publisher Zahra Media Group (publishers of Easy Parenting Magazine, the Ultimate Maternity Guide, eumom, and moms online) who teamed up with research company Kantar Millward Brown to develop the awards – the objective being to independently and rigorously test products in the parenting category, amongst consumers and experts.
The guide is swiftly becoming a constant companion for parents, as they make purchasing decisions for themselves, and their babies. We hope you'll find this year's edition helpful too, as you navigate all those big decisions in buying for mom and baby.
You can pick up your copy this weekend (November 19th) in The Irish Mail on Sunday … Just in time to take it all in, before Black Friday, writing your Christmas List, and shopping in the January Sales!
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