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What Do New Moms Panic About The Most?

New research by Bepanthen show’s that 18% of new moms will make an ‘SOS’ call to a friend or family member in relation to nappy rash.

New moms make two ‘SOS’ calls per day in the early months of motherhood, according to the research involving a panel of 1,330 eumom members in Ireland. 7 out of 10 (68%) moms logged the panic calls to their own moms and the areas of advice sought included: baby feeding (63%), sleep habits (36%), baby poops (27%), baby vomit (23%) and coping with being a new mom (23%).

Bepanthen nappy care ointment has released the research to coincide with the launch of its new ‘First Moments’ facebook campaign that celebrates the first moments of motherhood.

Check out some of the lovely videos below and hear what moms have to say about
the ointment:

The campaign encourages moms all over Ireland to share and celebrate their own first moments and is being led by model mom Pippa O’Connor who topped the poll as Ireland’s most admired new mom.

As Bepanthen’s new mumbassador, Pippa is a loyal fan of Bepanthen’s nappy care ointment for 2 year-old son Ollie. Speaking at the launch she said: “We experience so many firsts in life but I have to say none came close to my first moments of motherhood. To hold Ollie in my arms and finally meet the baby I had been carrying for nine months was pretty amazing. Bepanthen’s ‘First Moment’s’ campaign is all about remembering those precious moments and reliving that special feeling when mothers are born, as well as babies!”

Marion Rogan, Brand Manager of leading nappy care ointment Bepanthen, said:

“Becoming a parent can have a transformative effect on peoples’ lives and we undertook this extensive research project with over 1,000 moms to understand the highlights and challenges of early parenthood. Our ‘First Moments of Motherhood’ campaign is a celebration of the precious days of early motherhood and we are encouraging moms across Ireland to share their stories with us. We are proudly kicking off the campaign with a series of videos that feature real moms in Ireland sharing their advice and tips about their nappy care routine.”

To be in with a chance of winning a portrait photography session for you and your family, head on over to Bepanthen’s Facebook page and get involved with their First Moments competition!

This article is sponsored by Bepanthen

About the Author

Formerly the editor of, Mairéad Cahalan is a creator of content, a lover of music, red wine and coffee, and a part-time wedding singer! Find her on Twitter, Instagram, Soundcloud and LinkedIn.


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