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Finding The Strength To Stand Up To Bullies

As parents, our ultimate goal is to keep our children safe, happy and protected. As they grow older, and further from our control, it can be really difficult to watch them walk into the big bad world.

You know you have to loosen the reigns and allow them to face challenges, to find their voice and to grow in confidence, but your instinct as their mom is to hold them so tight and never let go.

Growing up in Ireland, we all understand how kids can be cruel, how bullies prey on the weak and how this typically kicks off in primary school.

23% of children are at risk of being victims of bullying.
74% of primary school children reported being bullied in the playground.
At secondary level, pupils reported 47% of incidents in the classroom.

Source: Bully4u.ie

But how can we as parents empower our children to stand up to bullies? To learn how to find the strength to protect those around them and to build resilience, mental strength and security?

It’s a mission all parents face at some point. But it’s an unusual mission for a car brand to take on and yet, Nissan Ireland has done just that with the launch of their new video ‘No More Nice Car’.

Created to launch the new Nissan Micra, who itself has battled for years for some respect in the car market, it shows two Irish siblings growing up in Ireland, the impact of bullying and the strength, power and courage that can be found by ones so young when putting a stop to it.

It’s a familiar story for many Irish children and perhaps with examples like this, they too can find the strength to stand up for those that are vulnerable around them.

If you are concerned about a child that is being bullied, please contact bully4u.ie for information and support on how you can help.


About the Author

Fun, creative, caring and committed, Sinead O'Moore is our Head of Content & Brand Strategy at eumom and passionate about publishing supportive content for our community of moms. She is also navigating the twists and turns of her own first pregnancy. Say Hi by contacting sinead@eumom.ie 

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