Find Out How To Be Sun Smart And Save Your Skin
With summer on the way (we hope), and holidays being booked; it’s more important than ever to make sure we’re protecting our skin properly. To help spread the word, Broadcaster Karen Koster has launched La Roche-Posay’s ‘Save Your Skin’ campaign in partnership with the Irish Cancer Society
; with the help of her sons Finn and JJ.
The campaign calls on us all to be ‘sun smart’, and to teach our children about skin safety at an early age. We may not have guaranteed sunshine, but 90% of days between April and September have UV levels high enough to cause skin damage.
It’s really vital that people in Ireland are aware of the huge need to protect their skin, on sunny days and even on cooler days.
Skin Cancer is still the most common form of Cancer in Ireland, and just 5 sunburns before the age of 20 can increase the risk of melanoma by up to 80%. As Kevin O’Hagan of the Irish Cancer Society warns: “Just because we don’t enjoy consistently hot weather throughout our summer months does not mean we’re not at risk … Nine out of every ten cases are caused by UV rays from the sun or sunbeds, so it’s really vital that people in Ireland are aware of the huge need to protect their skin, on sunny days and even on cooler days.”
As Karen explains: “As a mother of very small children I am now more conscious than ever of the potential threat of UV exposure from the sun … I know that the older, and more independent they get, it becomes more of a challenge, so it’s really important that I start to educate them at an early stage.”
So what can we do to stay safe?
La Roche Posay and the Irish Cancer Society suggest three simple steps:
Check your moles. Monitor any changes in your skin, and become a “Skin Checker” for your loved ones.
Keep your skin protected, with a high factor broad-spectrum sun screen.
Be Sun Smart and promote the Sun Smart Code, which includes: Staying out of the sun between 11am and 3pm; covering up; and wear sunglasses with a UV filter. Check out our '10 Tips For Keeping Your Little One Safe In The Sun' for more information.
To help us stay Sun Smart, La Roche-Posay has launched 'My UV Patch', which monitors your sun exposure. It's is a transparent adhesive that stretches and adheres directly to any area of the skin consumers want to monitor. It measures approximately one square inch in area; and contains photosensitive dyes that work with all skin tones, changing colour when exposed to UV rays to indicate varying levels of sun exposure. They can then upload a photo of the patch to the La Roche-Posay 'My UV Patch' mobile app, which is available to download.
La Roche-Posay’s ambitions for 'My UV Patch' are squarely focused on distributing the patch among the population in Ireland; and 15,000 free patches will be distributed through participating pharmacies, free with a purchase of two La Roche-Posay products. A number of patches will also be offered to those who register online at www.laroche-posay.ie from May 2017.
To make sun protection even easier; the brand has also developed a number of new products under its innovative range of Anthelios sun protection. They’re are aimed at encouraging widespread use, by making sun screen application more user-friendly: Especially for those with dry or sensitive skin. With products for children, and adults, the Antherlios Wet Skin range can protect the most fragile skin with a water-friendly SPF for maximum sun protection, even when applied to wet skin. La Roche-Posay will also be donating €1 for every stickered Anthelios product sold to the Irish Cancer Society.
So remember, even if we don’t get the glorious hot summer we’ve all been dreaming of; it’s still important to stay Save Your Skin. Look after that gorgeous skin of yours, and help instil the importance of sun safety in the next generation.